Tag Archives: Real Bread Campaign

Sourdough code of (mal)practice? Real Bread Campaign urges DEFRA to reject proposed industry code

The Real Bread Campaign believes that a document sent to Defra is a cheats’ charter that attempts to legitimise abusing people’s growing love of sourdough by hijacking the word. A group of five trade bodies* has presented Defra with a ‘UK Baking Industry Code of Practice for the Labelling of Sourdough Bread and Rolls’. The […]

Farmerama launches ‘Cereal’ podcast

We are delighted to be featured in the first episode of Farmerara’s new serial, Cereal. This six-part series launches with a measured, intelligent introduction into why long-fermented sourdough bread made with traditional grains is a different food from a supermarket loaf made for profit. Below is Farmerama’s introduction to episode 1 of Cereal: we hugely recommend you […]

Real Bread Week 2019

To celebrate Real Bread Week 2019 we organised a ‘flour share’ event with some of Scotland’s most talented bakers. The three bakeries that took part are all masters of their sourdough craft, committed to slowly fermented, flavour-full Real Bread. We sent them a sample pack of our heritage flours, in return for honest feedback. Scotland The Bread […]

Sunday Post interview: an introduction to Real Bread and Real Bread Week

Veronica Burke was interviewed by Sunday Post reporter Stevie Gallacher for an interview published on May 7th: read an abridged version on their website here, or the full interview below. What is Real Bread Week? The Real Bread Campaign was founded in 2008. Real Bread is made without any artificial additives and the mission is to find and share […]